Logo Design for ecosash

The ecosash logo was designed with simplicity in mind, but to present efficiency and clout at the same time.  This simplicity has been represented with an elemental, organic look, which accentuates a sense of sustainability.  The use of green in ‘eco’ intimates an organic feel, whilst the green leaf (with its subtle difference in hue) gives the logo a sense of growth and similarly introduces the logo.  The white background implies a minimal, pure impression and the white stripe in the leaf connects the colours to the background to define it.  The darkness in ‘sash’ gives the logo directness and the uncomplicated, lowercase typeface adds to the efficiency of this design.