Logo Design for Market fresh

The market fresh logo effuses a clean and crisp feel, due to an application of a broad white typeface against a block of inky black, with a dash of orange and green to animate it.  This inky black is actually created using hints of orange tones to bring focus to the orange, yellow and green colours used in this design.  The utilisation of lowercase typeface in ‘market fresh’ gives it a cordial approach, along with the orange in ‘fresh’, whilst the other text in uppercase proclaims the message of the company and its logo.  The use of orange in ‘fresh’ emphasises the natural origin of the produce being provided by market fresh, with the fresh, sliced orange a zingy symbol of the zest and vitality of the company, bringing to you the zest and vitality of local market trading as well.  The orange fruit is lifelike, vivid and glistening, and enlivens the logo, complimenting the sharp effect of the typeface.  The green leaf with the water droplet makes the rest of the logo pop out at you, with added freshness.