What Is AI Content Optimization? A Practical Guide
After spending the last two years testing every AI optimization tool that promised to "revolutionize" our content strategy, I've learned something important: most of what you read about AI content optimization is either oversimplified or dangerously wrong. Here's what...
10 Signs It’s Time for a Website Redesign
Last month, a Suffolk retail client discovered their 3-year-old website was costing them £8,000 monthly in lost sales. After our redesign, conversions increased 47% within 60 days. That's not unusual. We've audited over 200 UK business websites in the past two years,...
How to use content marketing to grow your business
How to use content marketing to grow your business As a small business owner, you’ll no doubt understand the benefits of a strong digital marketing strategy. Social networking sites like Twitter and Facebook can be used to drive more customers to your website, and...
The Dangers of Using Online Website Builders
Avoid Cheap or Free Online Website Builders! Online Site Builders are exceedingly popular these days. Being touted as cheap and easy to use, these solutions can be adequate for novice users and startup businesses who are just dabbling with the idea of building an...
Web Design Trends for 2016
Increased use of cards Do we need an open standard for card design already? Web pages are the internet's default unit of content, yet it appears to both mobile devices and social media that a simple "card" is the most elegant and simple way of displaying content for...
Responsive website design & SEO
Adaptive web design An increasing number of entrepreneurs are appreciating the positive role played by Search Engine Optimization (SEO) in determining the success of their marketing strategies. However, SEO is not static but rather keeps on evolving. Natalie Lines,...
